First impressions – 5.5 insider nursery tips to impress potential parents


In your nursery, you’ve worked hard to create a safe and stimulating environment for children. However, have you re-considered the impression you’re making on new parents recently?

For many parents looking for childcare, this is the first time they’ve left their child. It’s a major life transition not only for the children, but also for them. When visiting nurseries, parents are often nervous or experiencing some level of guilt and separation anxiety. They want to be assured they’re making the right decision.

On average, parents visit three different nurseries before making a decision on which setting is best for their child. That’s why it’s important that you are doing everything you can to make lasting, positive impressions that instil confidence in parents. Everyone’s goal should be to ease the transition for both children and parents, alleviating any worries they may have.

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