If you’ve ever tried to search for something online, only to have your patience tested by a slow loading website or a page with a broken link on it – you’ll be able to sympathise with how incredibly frustrating a poorly performing website can be.
Although online presence is important to help you fill places, it’s not enough to simply have a childcare website. Nowadays it’s all about ensuring your website is optimised, too. But what does this really mean?
Well, a mobile optimised website will be fast, responsive and accessible to busy parents and it will do this regardless of whether they’ve chosen to use their desktop, tablet or mobile phone. A website optimised for search engines will also make it easy for Google to decide whether what you offer closely matches with what parents are looking for online.
Here are 7 statistics which highlight exactly how important it is for your childcare website to be optimised so it performs well:
1) 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring (Source: MarginMedia)
2) 47% of consumers expect a web page to load in two seconds or less (Source: Hobo-web)
3) 52% of users said they would be less likely to engage with a company if the mobile experience on their site was bad (Source: MarginMedia)
4) 40% of people will abandon a web page if it takes more than three seconds to load (Source: Econsultancy)
5) 88% of online consumers are less likely to return to a site after a bad experience (Source: Econsultancy)
6) More than half (51%) of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error (Source: Kissmetrics)
7) 62% of companies that designed a website specifically for mobile had increased sales (Source: Econsultancy)
Google now owns 65-70% of the search engine market share and they place high importance on websites being optimised for online searches. If you choose not to do this, then your childcare website will eventually fall down the search rankings and Google will end up recommending one of your competitors to potential parents instead.