Which social media platform is best for my business?

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With so many different options, it’s difficult to know where to start when it comes to social media for your business! Before you narrow down your search, you should already have a good idea of where current (and potential) parents go to find information. If you don’t know, consider running a survey at your setting to find out; this will give you a great starting point.

Here’s an overview of some of the most popular social media networks to help you decide which one is right for you.

Facebook is right for you if…

You want to build a community or reach out to a broad network of people. Facebook is currently the most popular social media site used worldwide, with 1.59 billion active monthly users. It started off as a networking tool for Harvard students, but is now used by people from all walks of life – as well as businesses. Facebook enables you to create a dialogue with parents, as well as share updates and photos with them. The only disadvantage is that you need to create a personal profile before you can set up one for your business.

Twitter is right for you if…

You’d like to share breaking news and updates related to your industry. Twitter is well known for its hashtag (#) functionality, which allows users to categorise key words so that others can find information on a particular topic eg #SaveOurEarlyYears. One downside is that you’re limited to 140 characters per tweet, which can sometimes make it difficult to express yourself. Live ‘tweeting’ through significant political, sporting or cultural events is becoming increasingly common, and has become a way for people to share their thoughts with one another online.

Pinterest is right for you if…

You want to share useful tips and resources in your field of expertise. Companies working in a highly visual industry (eg clothes retailers) have had a lot of success with Pinterest, as it allows users to ‘pin’ images to a virtual themed board and share it with others. If you work in childcare, your themed board might contain sensory play ideas, craft ideas for rainy days or potty training tips. The biggest disadvantage of using this platform is that it’s still relatively new – created in 2010 – so not many people are familiar with it compared to more established sites like Facebook.

LinkedIn is right for you if…

You want to make professional connections or are involved in recruitment. LinkedIn allows its users to display an online CV with their credentials, skills and work experience. The network can also be used to research people and companies, connect with past colleagues and build relationships with influential people from your industry.  Other than helping to link candidates with potential employers, LinkedIn is also a great platform for you to share insightful articles and news about the sector you’re working in.

Now you know a little bit more about some of the most popular social platforms, you can choose the right one(s) to suit your business. But remember – social media is a two way channel, so once you’ve made your choice you’ll need to commit to interacting with your followers on a regular basis.

Need help setting up your social media page? We can help!

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