With more and more people accessing information online every day, there hasn’t been a better time to start thinking about a blog on your website. Having to maintain a blog isn’t as daunting or time-consuming as you might think, and with a few of our top reasons you’ll be able to see what a positive impact it can have on your business.
1. A quick and easy way to share information
Posting couldn’t be easier, the length of your blog post can be as short or as detailed as you like, meaning you can adapt it to suit your busy schedule. You don’t need to dedicate a large portion of your day in order to post online and it’s an effective way for parents to access your latest news and information, just by simply going online. You may have used email or newsletters to keep parents up to date in the past, but with posting on your blog – you eliminate having to send out multiple copies by having all your information in one convenient place.
2. Improves your search engine optimisation
Search engine optimisation (known as SEO) is the process of improving how your website ranks on major search engines. There are plenty of ways to improve your SEO and a blog is a great way to boost your website up the rankings. Major search engines love regularly updated, original and good quality content. So the more active you are with your blog, the more likely your website will rank higher. It can be a competitive market trying to get the top spot on Google, but by keeping your blog active you can improve your SEO and attract new visitors to your site (meaning potential new enquiries!).
3. Gives visitors a reason to return to your website
If you think about the websites that you return to most often, they tend to be those with updated and engaging content. You wouldn’t return to a website to read the same text over and over again. That’s why having a blog is such a great tool to have, as you can keep posting new content which in turn encourages visitors to keep coming back to your website.
4. Ability to share across social media platforms
With most blog platforms, readers are able to share your posts across social media websites such as Facebook and Twitter. If you think about it like this, people who engage with your blog posts and want to share them on social media are almost promoting your business for you. Having readers share your posts gives off a great impression to prospective parents too, as it shows you positively engage and make an impact on your readers.
5. It’s good fun
One last thing to mention, it’s a heap of fun! Writing is an extremely creative process and you’ll be surprised how enjoyable it is. Taking time to sit down and reflect on your day is both a stress-relieving and pleasant experience. Enjoy the chance to relax and express your creativity – you deserve it!
Did you know we build websites that can include a blog? Speak to our dedicated digital team today for more information.