Why is website content so important?

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Your content is the text which forms the body of your website. First impressions will be determined by the design itself; however it is the quality of your content that will keep people interested. Your content allows you to showcase what it is you offer, your goals and values, and how you’re different from competitors.

Digital Assistant at Parenta, Lucy said: “Having high-quality content will not only draw visitors back to the website but it is also highly recognised by major search engines.

“Google, for example, will rank you higher if your website contains regularly updated and good quality content.”

Like all search engines, Google recognises when content has been replicated or copied, it knows when content is original and up-to-date and it identifies the frequency at which you update your website. If you’re copying content from other sources Google will pick up on it and you’ll be penalised; you’ll drop down in the search engine results.

How can I make sure my website has good content?

The first thing you need to do is make sure you’re using keywords in your content. For a nursery, this would include phrases such as ‘Ofsted registered,’ ‘nursery in Kent,’ ‘childcare’ and so on.

The next step is making sure you have punchy, relevant headlines across your website; make sure to use headlines that are clear, consistent and relate to what you’re discussing on the page. This is because, on average, 80% of people will read your headlines but only 20% of this figure will go on to read your body text – so good headlines provide a hook to keep visitors interested.

Having a blog on your website is a sure way to keep your content updated. You can make weekly posts on what’s been going on in your setting, what the children have learnt, and any events you have coming up. This will ensure that visitors continue returning to the website to see what’s new, which increases the traffic through your website and therefore boosts your website’s ratings on Google.

Lucy added: “Using keywords correctly on your content can bump you up on search engines, however, be careful as over using the same keywords on each page means you may be penalised.”

What is SEO?

SEO stands for Search Engine Optimisation. It’s the process of improving your websites visibility on a search engine results page; how close to the top it sits. To do this successfully, you need to include carefully selected and relevant keywords on your website pages in prominent places. For example, you could say,  “Our Ofsted approved nursery in Kent was recently graded ‘Outstanding’ for our continued development of all areas across the nursery, including the implementation of training courses for our staff, our focus on outdoor play, and our budding partnerships with parents.”

The relevance of your content is key. Everything you write for your website needs to be both original and factually correct. Include key words where you can and always make sure that you run your work through a grammar and spell checker first. If you do all of these things, you’re well on your way to developing successful website content.

To find out more about how you can benefit from a website, book a free website consultation today.

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