How to write captivating blogs for your childcare website

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Regularly updating your nursery blog is a great way to boost your childcare website so that it appears higher on search engine results pages. This will make it easier for parents searching online for a local childcare provider to find your site. Keeping your blog up to date will also encourage parents to keep coming back to your website, as there will always be new information to discover.

If you’re worried about how to go about writing articles for your blog, why not follow our top tips below?

1. Address parents directly

Nothing interests people as much as themselves. So, using ‘you’ and ‘your’ in your headlines and throughout your blog is a great way to grab the attention of the people you want to reach. It also makes what you write sound more personal.

2. Create an attention-grabbing title

When creating your title, use interesting adjectives such as ‘effortless’, ‘essential’, ‘unique’, or ‘unbelievable’. Creating intrigue around the title of your blog will hook visitors in and encourage them to read further down the page.

3. Be 100% original

It’s very important not to copy and paste chunks of text from other people’s blogs to use as your own. Search engines like Google will penalise your website and drop it down the search engine results pages if it contains duplicate content. So make sure what you write is all in your own words!

4. Avoid the obvious

If you’re writing about a topic that you know many other people have already covered online, try to make your blog stand out by taking it from an angle that no one’s thought of before. You may have to take your time and think a little outside of the box for this!

5. Fix bad spelling and grammar

Nothing can undermine the credibility of your blog quicker than text which is full of spelling mistakes and errors. Do a simple ‘spell check’ before you publish the piece and – as a backup – run it past someone you know is good at spotting these kinds of mistakes.

6. Take time to refine your blog

Online visitors have a short attention span and are often looking for information which they can digest quickly – so they might be put off by seeing a really long article.  Once you’ve finished writing your blog, one handy way of becoming really efficient with your use of language is to try to reduce your final word count by a further 25%.

7. Always include a call to action

At the end of your blog, you should include a call to action so that parents know what you want them to do after they’ve finished reading. So, if you were writing about ‘5 great questions to ask during a showround’, examples of calls to action would be: ‘Find out more’, ‘Contact us’ or ‘Make an enquiry’ with a button which links to the page where parents can book a showround at your setting.

Looking for more great advice? Speak to our digital team to find out more!

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