Keeping your childcare website up-to-date and visually engaging can benefit your nursery in many ways. Your website is likely to be the first interaction a prospective parent has with your setting, so with September fast approaching, now is a great time to get a fresh new look. We’ve listed some key reasons that will show you how important the design of your website can be for your business, and those all-important first impressions.
Have an edge over your competitors
You may be in an area where there are a few other nurseries. This means when parents are using search engines to look for nurseries in the local area, they’ll be presented with a few options. If your website is more up-to-date and visually appealing, you’ll be able to make a positive first impression and parents will be more likely to make an enquiry.
Shows your setting is professional
Your website reflects your business, so by taking pride in how it looks shows you care about how your company is being represented. If your design is out-dated and visually uninviting, you will not be presenting your business in the best light. On the other hand, if your website is visually appealing, you can be rest assured that your company is coming across in a professional manner.
Encourage returning visitors
By giving your website the ‘wow’ factor, the chance of visitors returning will increase. Having a redesign will leave a lasting impression and a positive impact on your visitors and they’ll be more than happy to return to your website. To encourage more frequent visits we also recommend creating a blog to keep parents informed with everything going on at your nursery.
Ensures you are up-to-date
It may have been a while since you changed the look of your website, which means the design may not be as modern as it was when first created. By giving your website a new and improved look, you have the chance to keep up with the modern day trends and styles. It also gives you a chance to refresh your content, ensuring your contact information and other important documents are up-to-date.
If you have an existing website with us, we have some great offers for a fresh redesign or alternatively if you are looking to start up a website from scratch, speak to a member of our team today!