3 key benefits of having a bespoke website design

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Having an online presence for your business is becoming increasingly important, with more and more parents taking to search engines such as Google to find a local childcare provider. This means that it’s essential you have a professional image of your nursery business presented online; allowing your target audience to establish trust and lay the foundation of a positive relationship before they even make an enquiry.

1. Tailored to you

So, why should you invest in a bespoke website? Well, the answer is simple: a bespoke website is tailored to your business’ every need. It allows you to do more with the actual design of your website as opposed to simply changing your colour pallets, images and fonts.

Our website team will work with you to find out what your vision is, we’ll then gather ideas and create you a draft based on these. If you’re struggling to come up with any ideas of your own, we’ll be more than happy to do some research for you and put together a nursery website we think would be a good representation of you childcare setting.

2. Edge over your competitors

When parents look for nurseries, it’s likely that they will visit many websites before exploring one they think is better suited to them. You want your website to stand out from your competitors and catch the eyes of prospective parents. To do this you want to ensure that each page is informative, well laid out and is easy to navigate through. It’s unlikely that every customer will land on your homepage, so you need to ensure every page is a reflection of what you want parents to think of your website.

3. Positive first impressions

You want prospective parents to come to your nursery rather than one of your competitors, and having a great nursery website is one way to encourage this. A well-designed, easy to use, visually appealing and unique website will encourage parents to keep clicking and navigating through your pages, learning as much about your business as they need to make their decision. Parents will also be more inclined to contact your nursery if your website stands out to them; a well put together website shows that you care for your business and have put time and effort in, an attractive quality for a parent entrusting you with their child’s care.

Overall, a clear, concise, easy to navigate, yet unique website has numerous benefits for your business. Website presence, albeit important, is only as successful as the website you’ve designed…the better your website, the more people will visit it which means the higher your website climbs in the search engines results pages! The result is that more parents will be able to find and start interacting with you and your business.

Get in touch with our digital team to see how we could transform your nursery website today!

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