6 steps to help you engage with parents via social media

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As we delve deeper into the digital age, the focus on social media has become more and more apparent with 60% of the UK being active users of Facebook. In order to keep up with your audience, it’s essential that your business engages with them online. But, where do you start and how can you be sure that parents will interact with you? Well, here’s a few tips to get you started:

1.Make sure your business is recognisable

When setting up your social media page, make sure that it clearly states your nursery name i.e. ‘Tots Childcare’ and be sure to use a well-sized version of your logo as your display picture so that people can easily spot you when searching for your page online. You could also include your location and website link for further clarity.

2.Tell existing parents about your pages

In the initial stages, you want to work on getting your following up before you do any major promotions – since you need interaction to gain any attention. Send out a letter or email to all your existing parents asking them to follow or like your page and be sure to state what you’ll be using it for i.e. details of emergency closures, announcements, picture updates and useful articles.

3.Keep everything connected

Add links to your social media pages from your website and email signatures. This way, existing and prospective parents will both be able to click straight through to find out what kind of information is directly available to them. Some might not even realise your setting is on Facebook/Twitter and will be keen to follow you!

4.Write useful posts

If you already have a blog, then this is the perfect way to get useful posts circulating on social media. Be sure to make sure your posts are relevant to your target audience and not too highly focused on what your business has to offer. Good content will attract more likes, shares, and retweets which will expand your organic reach.

5.Post frequently

Make sure you get the right balance between when you’re posting and what you’re posting. We recommend ensuring you have at least 1 post a day on Facebook to keep customer interaction high (for example a blog post) and then any extra updates to be posted alongside this. Whilst on Twitter, anything up from about 5 a day is recommended, however, you can repeat posts more frequently without losing followers because of the fast-moving nature of the platform.

6.Use paid posts

If you have the budget for it, paid Facebook posts can widely improve your reach online. You can select the age range, sex, and interests of your target demographic to ensure your posts are appearing to the right people. Facebook also allows you to see the impact/reach of your paid posts so that you can decide whether or not it’s effective.

Would you like help setting up a business Facebook or Twitter page? Find out how our Digital Team could help you get your pages up and running!

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