Statistics published by Ofcom have revealed that Britons are spending an average of 21.6 hours online each week. In their recently published Adults’ Media Use and Attitudes Report, the media watchdog highlighted the trends in how people are engaging with online services and content in the UK. Here are some of the highlights from the report, and how you can use this information to increase your occupancy levels.
1. Smartphones are replacing computers for internet use
According to the report, 65% of adults use a smartphone to go online and smartphones are the only device used to go online, at home and elsewhere, by the majority of adults. To make the most of this, your nursery website should be responsive. This means it automatically adjusts to the screen size of whatever device visitors are using to visit your site. This makes it much easier for parents to find the information they need from your website and make that all-important enquiry.
2. The majority of internet users send or receive a weekly email, use instant messaging and look at social media sites at least weekly
The three most popular activities online, cited by Ofcom’s report, are sending and receiving email (93%), using instant messaging (78%) and looking at social media sites (76%). As these trends suggest that people enjoy communicating and sharing information in a variety of ways, it makes sense to give parents lots of options to get in contact. From email and online forms, to direct messaging your business through social media – make sure you give parents plenty of different platforms to make an enquiry.
3. Search engines are by far the most popular source when looking for information online, and are the only source used by a majority of internet users
92% of internet users said they use search engines when looking for information online, and the majority considered search engines to be ‘very important’ for finding information. If your nursery has no online presence, then you’re severely limiting the number of parents who can find out about the service you provide.
4. Just under half of internet users watch video clips online at least weekly
Four in five (78%) internet users have watched a short clip online, with 48% of those surveyed saying they watch video clips online on a weekly basis. Having short videos and vlogs (video blogs) on your website are really easy ways to give parents a personal feel for what you do, for example by enabling them to go on a virtual tour of your rooms or learn more about your staff.
5. More than 7 in 10 internet users have a social media profile, and it’s most likely to be Facebook
73% of internet users have a social media profile, a statistic which hasn’t changed since 2014. Of those surveyed, 95% say they use Facebook, with 43% saying they only use Facebook and 84% saying this is their main profile. If you haven’t done so already, creating a social media page on a platform such as Facebook will help parents engage with your nursery and will also help to drive parents to your website.
In our digitally-driven world, keeping on top of trends in online behaviour will hold the key to keeping your occupancy levels high. From making small tweaks to your nursery website to creating a Facebook page for your business, there are plenty of things you can do to keep those enquiries coming in! So why not get started today?
If you’d like to build a new website for your nursery or would simply like help setting up a Facebook page, our experienced and friendly team can help!