There are a number of benefits to having a professional website for your setting, from attracting new parents to keeping current parents informed of your activities. It’s also vital in this digital age to have web presence to boost your business. However, sometimes it can be tricky to know what key things to include on your website. We’ve put together a list of key features below that we feel are the most important to include on your childcare website.
1. A password-protected area for parents
By having a specific area on your website which is restricted by a password, this will show that you are taking an extra measure of safety. You could include documents, images or newsletters that you may want to restrict to parents only, rather than publicly across the website.
2. Forms across multiple pages
To increase the chance of prospective parents getting in touch for a visit or for general enquiries, try adding forms across a few pages on your website. Whilst parents are looking through your website, they will be encouraged to contact you if there is an easy and convenient way to do so. A form is a quick way to send a message directly to your inbox – you can even tailor your form to include different submission options such as child’s DOB or preferred visiting hours.
3. A link to your latest Ofsted reports
Ofsted reports are a great indication for parents as to how your setting has been developing over the years. By linking your reports, you not only provide parents with useful information about your setting but you will also showcase your nursery if you have a ‘good’ or ‘outstanding’ grade. Here is a useful link to see your previous and current Ofsted reports: https://reports.ofsted.gov.uk/
4. A ‘Meet the team’ section
Include a ‘Meet the team’ page on your website so that parents can familiarise themselves with who works at your nursery. It’s a great way to encourage conversation between parents and staff as they’ll be able to recognise their child’s room leaders and management when visiting your setting.
5. Social media links and live feeds
Add links to your nursery’s social media pages – this is a great way for parents to interact online with your setting and boost your online profile. By including a ‘live feed’ for your Facebook or Twitter, your website becomes an easy ‘base’ for visitors to see your latest information across multiple platforms.
Did you know we build childcare websites? Get in touch today to find out how we can help promote your setting online.