Many childcare providers overlook the opportunities that having a website can bring to their business. From keeping in touch with parents, to saving your staff time during the day, and increasing occupancy; there are many reasons why you should invest in building a website for your setting. Here are just 8 of them…
1. Show how professional you are
You can showcase how professional your setting is by posting articles and news about the latest developments in your industry, as well as giving advice related to childcare. This will demonstrate to any potential parents visiting your website that you are a business which is knowledgeable and trustworthy.
2. Around the clock access for parents
A website is available 24/7 for parents to access, so they can find out everything they need to at a time and place that is convenient for them. This is so important for busy working parents who may not have the time to stop by your nursery during the day to find out more about what you do.
3. A great first impression of your nursery
You can enhance your credibility to potential parents by having a professional looking, interactive and well designed website that will give online visitors a great first impression of your business. You can include pictures of vibrant and well decorated classrooms and friendly staff to give them a flavour of what you can offer.
4. Save your staff time
Having a website is a great way to reduce the time taken by staff to answer the usual questions over the phone or on email. Publishing key information about your setting on your website (such as prices charged and opening times) will cut down the number of simple queries you receive that take time out of your day.
5. Engage with busy parents
Posting regular updates about your setting on your website and reposting them on your social media pages like Twitter will help parents keep in touch with upcoming events. This is especially important if they don’t have time to stop and chat when they pick up or drop off their children.
6. Reduced marketing costs
A website acts as platform for marketing your childcare business. Although there will be initial costs involved in building your website, you will be able to update your content for free on a regular basis – for instance, if you decide to promote an offer or give parents discount for registering a second child.
7. Use it as a recruitment tool
You can use your website to post childcare practitioner vacancies at your setting, so you can cut down on the cost of posting adverts on recruitment sites or in local newspapers.
8. Increase occupancy
Most parents looking for childcare will turn to the internet to look for a suitable provider in their local area. If you do not have a website, then you are unlikely to show in the search engine results and therefore will miss out on opportunities to increase your setting’s occupancy.
Looking to have a new childcare website? Ask our experts!