As an events management graduate, Jenni has been able to benefit from the knowledge needed to advertise her business effectively. Initially, she turned to childcare websites to advertise her business, as well as displaying flyers in shop windows, play group walls and school receptions. Once she became more established, she realised that just being a part of the community and being seen out with the children was the best way to promote her business.

“I’m always approachable in the playground and the majority of my work comes from recommendations.” Jenni says.

Keeping the connection

Having a good working relationship with parents is vital to the running of the setting and Jenni believes her professional approach has been a contributing factor to her success. At the end of term, she puts together a book for parents to see the milestones and developments their child has reached.

She says: “I enjoy being a part of the family and celebrating each child’s significant milestones and achievements as they grow.”

Jenni also places a lot of value on the importance of practical activities such as gardening and baking at her setting, which she says filled her own childhood. With the children, she takes every opportunity to be outdoors and be part of changing seasons.

“We fill our rainy days with creativity and imagination that the children thrive on. I believe it is important to encourage independence wherever possible and enable children to make decisions about what they want to do, which is an important life skill.”


Watching lions sleep at Howletts Wild Animal Park

The importance of support

Above all, the most important thing to Jenni is that the children she looks after are happy and secure in her care. To ensure this happens, Jenni maintains a good working relationship with the child’s other key workers to help provide consistency of care:

“Where children attend more than one childcare setting, i.e. pre-school I work closely with their key worker to provide consistency between settings. I really enjoy interaction with other childcare professionals as childminding can be very solitary if you are not part of a childminding network.”

As a post graduate, Jenni remains committed to developing her own practice and maintaining high professional standards. After her fantastic first Ofsted grading, you’d think she could relax a little. That’s the last thing on her mind, however!

“I feel being graded an ‘Outstanding’ childcare provider is just the beginning of my career and so long as the government continues to recognise the importance of quality home-based childcare I’ll have a happy future in childminding.”

Read Jenni’s top 10 tips on how to become an Outstanding childminder

1. Work hard to exceed Ofsted’s expectations

2. Develop good organisation and planning abilities

3. Write clear policies and procedures and share these with parents

4. Risk assess for every eventuality

5. Take any opportunity to be outdoors with the children

6. Become part of the community and participate in local events

7. Place value on the importance of practical activities (such as baking)

8. Develop a good working relationship with carers

9. Commit to developing your own practice

10. Maintain high professional standards[/toggle]

You can find out more about JenniWren’s childcare by visiting http://www.jenniwrenschildcare.co.uk/


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