In the wake of this research, BookTrust have teamed up with parenting expert and long-term nanny, Jo Frost, to promote their new campaign: Bath, Book, Bed. She said:
“All parents worry about getting young children to sleep at night – and of course getting enough sleep themselves. It doesn’t require complicated regimes, toys or gizmos. A simple routine is the best way to get your little one ready to visit the land of nod. Bath, Book, Bed is all you need to remember.
“Routines establish healthy boundaries so when families come together at night, bonding and reading together, it not only helps put an end to sleepless nights, but strengthens children’s vocabulary and literacy skills, and enables them to foster a love of reading. It is my hope that families understand the enormous impact they can make in their children's lives with a few minutes of fun reading each night.”
The Bath, Book, Bed campaign is also being supported by the Community Practitioners and Health Visitors Association (CPHVA) and the Institute of Health Visiting (iHV).
BookTrust is encouraging parents to sign up to 'Bath, Book, Bed: 14 Days to Better Sleep' for more advice, tips and information.
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