You may be thinking about starting your own blog for your nursery website, or already have one but are simply stuck for inspiration on what to write about – well, look no further! We have some brilliant ideas that can help you to produce engaging blog posts that will keep visitors returning to your website.

Blogs are a great tool to update your parents on the latest information, inspire them with new ideas and encourage them to use your website on a frequent basis. Regularly posting on your blog also increases your chances of appearing higher on major search engines.  So, we’ve put together some creative and informative ideas for your blog to get you started.

Sensory play ideas

Sensory play is a key part of a child’s development. By exploring the main sensory experiences such as sight, sound, touch and taste, children discover and learn about the world around them. It’s important that parents are able to share the experience of sensory play at home with their children, so why not post about some activities that they could try at home? There are also many websites that have some fantastic ideas and DIY crafts that you can link to on your blog. Try searching for ideas on Pinterest, there are hundreds to choose from!

News and events at your nursery

It’s good practice to keep your parents up to date with what’s happening at your nursery. Parents love to keep informed and know what their child will be doing throughout the day. It’s a great idea to post the upcoming events and news at your setting, Comic Relief may be approaching or one of your staff members might have received an award, parents will love to hear about these updates and will feel like you run an organised setting by keeping them regularly informed.

Vouchers and local deals

Whether it’s local restaurants or high street shops - we all love to save money when we can. Money management is an important part of family life, so by linking local vouchers or deals on your blog, parents will appreciate your helpful suggestions and money saving vouchers. There are various websites to find out local information; try Money Saving Expert or Voucher Cloud for the latest deals!

Posting nursery images

A lot of nurseries tend to use social media to post photos online, however a blog is a brilliant alternative platform to showcase your images. By using your blog to post images, you’re also encouraging parents to return to your website, as they’ll want to check out your latest uploaded pictures. Once you have parents’ permission, you can post lovely photos of how the children are getting on during the day.

If you’ve been thinking about starting a blog or increasing your online digital presence, get in touch, we’d be happy to help!

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