Appearing high up on the results pages of Google or on other leading search engines can have a considerable impact on your business. Google is the world’s most popular search engine, so it’s important to aim to be at the top, or at least on the first page. If you’re lagging behind on the lower down results pages, visitors are going to miss your website and be more likely to click on your competitors if they rank higher.

By making a few simple changes, you can ensure you’re doing the best for your childcare website and increasing your chances of more visitors; this can also increase your chances of receiving more enquiries. Take a look at some of our helpful methods below to increase the likelihood of your website appearing higher on Google.

Include keywords in your content

Throughout your website pages, your content is what engages and gives visitors an insight into the values and ethos of your nursery. Google picks up on keywords throughout your content, so try including search terms that you want your nursery to be found under - for example “Nursery in Kent” or “Ofsted Outstanding”. However, be careful not to fill your website with too many of the same keywords as Google can think you’re overusing search terms and penalise your website.

Ensure your website is mobile-friendly

Since April 2015, Google made it clear that having a mobile-friendly website would increase the chance of it appearing higher in search results.  It’s becoming more common for users to access websites on their mobiles or tablet devices due to ease and accessibility. So, it’s essential your website is compatible with mobile devices or you could start to slip down the search engine rankings.

Check your website loading time

When it comes to website speed, every second counts. Visitors are likely to abandon your website if it takes a long time to load.  This can be down to a number of factors; if you have images with large file sizes, think about resizing them as this could be dragging your website speed down. Also, limit the amount of videos and slideshows you have on one page as this can add on precious loading time. Google favour quick and speedy websites and your parents definitely prefer them too!

Utilise links on your pages

Links are a very useful tool to help your website become more visible to Google. Internally linking within your website (this is when you link to pages within your website) and externally (this is when you link to another website, or another website links to yours) are both fantastic ways to build up your online presence. Google use what they describe as “spiders” to crawl through websites, picking up website links and collecting information about your content for their indexing. The more links you have, the more likely Google will recognise your website and increase your search engine ranking.

To find out more about improving your online presence, contact us today!

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