Multimedia content has seen a huge rise in popularity over the past few years. Nowadays, you’ll find that most websites have different forms of media incorporated into them, from audio or animations to videos and slideshows. It’s everywhere!

Investing in online video is a particularly popular choice for many businesses. With high costs associated with more traditional marketing methods, video is regarded as a cheaper and much simpler way of getting information across to your audience. Take a look below to see how you could benefit from having videos on your site.

Capture visitors’ attention

How long do you think the average visitor spends on a website page? A few minutes? It’s actually about 15-20 seconds, before they close the page and move to a new one! This only gives you a small amount of time to get information across to your visitor. By including videos on your website pages, visitors will be more inclined to stay on the page longer to watch them. Videos also allow you to convey information more quickly than written content, as well as giving your visitor something visually engaging to look at.

Share ideas with others

Say you’ve come up with a great idea of a learning activity for your children in your setting and wanted to share it with parents. How would you do it? Word of mouth? A blog post? Think about if you were to include a video on your website explaining to parents how to carry out the activity with their children. A parent may watch your video and want to show her friends. They’d see it and share it again with their friends, and so on until your video has been shared with hundreds (or even thousands!) of people. This can bring a lot of traffic to your website from the very people you’re intending to reach.

Show parents what your setting is like

Video is a great way to showcase your setting to prospective parents. It allows them to see what your setting looks like, the facilities it contains and the activities you carry out. It also allows parents to quickly judge whether your setting looks like a nurturing and safe environment for their children.

Using video, you could post a virtual showround of your setting and introduce some of your staff members. This will give parents a good first impression of your nursery before they come and see it for themselves in person.

Improve your website’s ranking

The internet is a vast platform, with many businesses in one sector competing against each other. So, in order for your website to place higher on the results pages of search engines like Google, you need to make the most of search engine optimisation (SEO). Most video sharing websites are integrated with Google and this integration allows search engine ‘spiders’ (tiny programs that browse the internet) to find the keywords and tags associated with your video.   In doing this, when people search online using those keywords, the webpage containing your video will be one of the results that appear as the spiders catalogue it with other results containing similar tags. Now, it may not be one of the top results but, over time, your page will move up the search engine results pages as more and more people click on it.

In conclusion, producing video content for your website is a worthwhile investment for your business. It’s the perfect way to allow you to get your ideas out to the masses and inform potential parents of what they can expect if they were to use your provision. Video content can help you increase the number of people visiting your childcare website, but it’s also lots of fun to create and do!

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