If you’re worried about how to go about writing articles for your blog, why not follow our top tips below?
1. Address parents directly
Nothing interests people as much as themselves. So, using ‘you’ and ‘your’ in your headlines and throughout your blog is a great way to grab the attention of the people you want to reach. It also makes what you write sound more personal.
2. Create an attention-grabbing title
When creating your title, use interesting adjectives such as ‘effortless’, ‘essential’, ‘unique’, or ‘unbelievable’. Creating intrigue around the title of your blog will hook visitors in and encourage them to read further down the page.
3. Be 100% original
It’s very important not to copy and paste chunks of text from other people’s blogs to use as your own. Search engines like Google will penalise your website and drop it down the search engine results pages if it contains duplicate content. So make sure what you write is all in your own words!
4. Avoid the obvious
If you’re writing about a topic that you know many other people have already covered online, try to make your blog stand out by taking it from an angle that no one’s thought of before. You may have to take your time and think a little outside of the box for this!
5. Fix bad spelling and grammar
Nothing can undermine the credibility of your blog quicker than text which is full of spelling mistakes and errors. Do a simple ‘spell check’ before you publish the piece and - as a backup - run it past someone you know is good at spotting these kinds of mistakes.
6. Take time to refine your blog
Online visitors have a short attention span and are often looking for information which they can digest quickly – so they might be put off by seeing a really long article. Once you’ve finished writing your blog, one handy way of becoming really efficient with your use of language is to try to reduce your final word count by a further 25%.
7. Always include a call to action
At the end of your blog, you should include a call to action so that parents know what you want them to do after they’ve finished reading. So, if you were writing about ‘5 great questions to ask during a showround’, examples of calls to action would be: ‘Find out more’, ‘Contact us’ or ‘Make an enquiry’ with a button which links to the page where parents can book a showround at your setting.
Looking for more great advice? Speak to our digital team to find out more!
Thanks for the list. It is very useful and informative. It will help a lot of people who are looking for educational lessons for their children in this pandemic. Empower Therapy is an education and therapy service provider for children with neurodevelopmental disorders like ASD, and Speech disorders. Parents of these children who are facing difficult challenges in this pandemic can reach out to our team on empowertherapy.com.
Hi,
I’m writing to you because I’d love to contribute to your already super awesome content by publishing a guest post which is going to be absolutely free of charge!
I’ve been brainstorming some topics from which I think your readers would earn some great knowledge! I’ll make sure the piece is filled with information that can’t be found anywhere else. As of now, I am working on a website related to Childcare education and their Development courses and I think it will be great to educate your readers regarding the same. I am sure it will help you gain a generous amount of website traffic as many children’s parents are looking for their child’s best education topics and want to develop their Career with good courses. So, It will be directed to your website.
Do let me know if you are interested.
Sincerely,
Whoobly Childcare Team Member
Hi,
As I was going through the blog section of your website, I found the content really interesting and inspiring. I am also a prolific reader, writer, and researcher whose major aim is letting the world know about the new digital marketing strategies and day-by-day updates to stand out for others.
Through this, I request you to publish my written works on your website as ‘guest blogs’, in return of which, I too would post your content on one of my websites and even offer you a do-follow link.
Hoping a positive response from you soon.
Thanks in advance