Press release:

Millie’s Mark, the quality mark for excellence in paediatric first aid for early years settings is up and running from the beginning of September.

Nurseries will now be able to apply for Millie’s Mark, which was created by charity Millie’s Trust with the Department for Education and will be administered by National Day Nurseries Association (NDNA). Nurseries can start working towards all the criteria they need to achieve the award.

All nurseries which apply within the first week will be entered into a prize draw to win a visit from Millie the Giraffe, the mark’s mascot, subject to achieving the award.

Purnima Tanuku OBE, Chief Executive of National Day Nurseries Association, said: “We are delighted to be working with Millie’s Trust on such an important quality mark which will give reassurance for parents and help keep young children safer in nurseries across the country.

“So far, we have almost 500 expressions of interest from nurseries following the launch at our conference in July. With our new website going live from today (Thursday 1st September) www.milliesmark.com is now officially open for applications.

“We hope that this quality mark will help parents make an informed choice about childcare and keep young children safe.”

Millie’s Trust was formed in 2012 by Joanne and Dan Thompson, whose daughter Millie died after choking on food at her nursery in Stockport. The Trust has campaigned tirelessly for all early years staff to be trained in paediatric first aid.

Joanne said: “We are overjoyed that Millie’s Mark has become a reality in England and we are extremely encouraged by the amount of interest that the mark has received so far over the summer.

“We are looking forward to the first nurseries being awarded their Millie’s Mark very soon and cannot wait to see more applications coming in. Following the launch, we will be talking to the parties that we need to, to encourage Millie’s Mark to be accepted in Scotland, Wales, Ireland and Northern Ireland too.”

Millie’s Mark will be given to nurseries where all staff members who work with children are qualified in paediatric first aid and who have well-deployed first aid processes.

Minister for Early Years, Caroline Dinenage, said: “First aid skills can make all the difference when it comes to keeping our children safe. This new quality mark aims to reassure families that the staff looking after their loved ones are trained in these vital life-saving skills and I would encourage as many nurseries as possible to apply.”

Ten nurseries have been piloting the process and will be among the first to be awarded the quality mark.

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