SEO (Search Engine Optimisation) is the simple activity of ensuring a website or business page can be found in search engines like Google. It’s important that every element of your online presence is SEO optimised to ensure customers can easily find your business, this includes your Facebook page. Here are a few things you can do to make sure you’re optimising your page and ensuring it reaches the right audience.
- Create a username
People can search for your business online using your Facebook username, therefore it needs to be reflective of what you offer. It might simply be your business name, but whatever it is will appear on your profile and in the search bar, hence why it needs to be thought about wisely.
To set your username, you’ll need to be an admin of your page. Then, you can click on the @username option under your page name and set it to what you’d like.
- Use a relevant page title
The name of your business page is also known as your ‘title’; it appears right at the top of your profile and is the first thing visitors will see. So, it’s important that this is something which is both recognisable and ties in with the branding for your company.
You’ll be asked to set your page name when you create your Facebook page, so be sure to take time before choosing this.
- Complete your page information
Ensure that your page overview, information and contact details are up to date and relevant. You’ll also have the option to add in your mission statement, any awards your business has received and what products/services you have to offer.
To add or amend these details, you’ll need to click on the ‘About’ tab under your username and then go through each section updating the information. By ensuring these details are correct, search engines will have the right contact details which makes it easier for potential customers to get in touch with you.
- Engage your audience
Whilst what you post doesn’t impact your position on search engines greatly, it does help to increase your audience’s awareness of your business. By posting links that go to your website or about topics that are relevant to your audience, your page will appear on the timelines of those you’re trying to reach.
You can schedule posts to go out when you’re busy or away by clicking the blue arrow option next to ‘Publish,’ this will allow you to publish the post whenever it’s suitable to you and your audience. And apps such as ‘Pages manager’ means you can keep track of your interaction, even when you’re on the go.
- Get your page verified
Having a verified page means that you’ll appear higher on Facebook search results and verifies to users that you’re a legitimate business as approved by Facebook themselves. You’ll also get a little grey tick next to your page name confirming this.
To verify your page you’ll need to be an admin. Then you’ll be able to go to settings and select ‘Page Verification’ (third option down on the right). Facebook will ask you to verify your page with a number or documents, once submitted this will take a couple of days to clear and you’ll be notified via email of your updated status!
If you want to find out more about how social media could benefit your business, our digital team would be more than happy to discuss this with you.