Your brand is the image of your service that your customers connect with, by recognising your business’ name, logo and slogan. The more successfully your brand is marketed, the more it becomes recognised by the people you’re trying to reach. Here are 5 simple checks you can carry out to make sure your branding is on track:
1. Create or review your buyer personas
Your buyer persona is a written description of your ideal customer(s) which records such things as the challenges they face, what motivates them and their goals. If you haven’t created one, this is important as it ensures your communications are aligned towards the people you’re trying to reach. If you’ve already created a buyer persona, now’s the time to review what’s been written and update it with any changes or further information you didn’t know before.
2. Check your message is consistent
Running a busy childcare setting, it may have been awhile since you last reviewed your business branding. Have you created a consistent brand across all your marketing materials? Your website, business cards, social media pages, prospectus, emails and newsletter should all tie in and reflect your brand, complimenting one another. If you find inconsistencies when review these, it might be worth making a list of the areas you need to update.
3. Review your website
Your website is one of the key platforms for showcasing your business brand. Check for broken links on pages, whether page loading times are excessively long and if all the information is up to date. In today’s technology driven world, it’s also important to make sure that your website is responsive, so that it works when visitors try to access it from their mobile phones and tablets.
4. Audit the quality of your printed materials
When you carry out a review of all your marketing materials, be sure to check such things as whether you use high quality paper, whether your pictures are good quality, if the images of your setting are well balanced and up to date. Think about the overall impression these factors create as to how professionally your business is perceived by your customers.
5. Put together a plan
Once you’ve carried out your review of different aspects of your brand and made notes of areas to update, it can be helpful to create an action plan of the things you need to tackle first. This should be done on a visibility basis, for example your website will typically get more views than the business cards you hand out so this should take priority.
Your brand speaks volumes to your customers about your professionalism, and the quality of service they can expect to receive. Therefore, getting your branding message consistent across all your marketing materials is important. Taking the time to review this will also help you reach your target audience much more effectively.
Looking for help to rebrand your marketing materials? Speak to our digital team today!