The NDNA Awards ceremony took place last month and we’re delighted that our very own guest blogger and spokesperson for Champagne Nurseries on Lemonade Funding, Jo Morris, took home the award for outstanding contribution to the sector. Along a similar vein, a nursery we recently carried out a case study on, Little Forest Folk, have been shortlisted for 4 different categories in the Nursery World Awards 2017.

So, why should you consider entering awards on behalf of your setting? Although time-consuming to enter, doing this provides a whole host of benefits for your business including greater brand awareness. Here, we explore 4 of the main benefits:

1. It makes you a desirable employer to work for

Entering an individual, team or entire company for an award demonstrates to your staff that you value everyone’s work and are proud to show it off to others. If you’re lucky enough to win the category you’ve entered, then this is a great accolade and can help attract new recruits to your team.

2. It keeps parents happy

Winning awards is a great way to vouch for the standard of the service you provide at your setting. Not only does this keep current parents happy that you’re providing high quality care, it’s an easy away to attract the attention of new parents as you’ll have something which sets you apart from your competitors.

3. It boosts team morale

Being nominated or shortlisted for an award means members of your team will normally be invited to attend a glitzy evening to celebrate. This is great for teambuilding and boosting staff morale, but it’s also a wonderful way to enjoy socialising and networking with people in your industry.

4. It forces your business to analyse success

When you enter an award, you’ll normally be asked to put forward a case which outlines your business’s aims, key performance indicators and quantifiable results. Accounting for your progress and success over a period of time forces you to look in depth at your business metrics – what’s working and what isn’t. This is a great way of identifying areas you could improve on in future.   

Why not get putting together your entry today for a local or national award? Good luck!




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