As the year draws to a close, now’s the time to give your social media accounts an overhaul to ensure they make the right impression on parents for the year ahead. Follow our top tips to make sure your business is social media ready for 2018.
- Audit your accounts
Do you have multiple accounts on Twitter, Facebook and LinkedIn? Sometimes less isn’t always more, especially if you’ve been told you ‘need’ them but don’t use them. Be honest with yourself about which account(s) you have the time to update, and get rid of the rest.
It’s best to invest your time and energy into the social media accounts you’re most comfortable using. Once you’ve decided which one(s) you’ll keep, make sure your cover picture and profile images are updated, and that all your contact details are accurate.
- Create a calendar
December is an ideal time to plan content for the year ahead. Make a timeline of local or national holidays, celebrations, conferences or events you’re attending and charity or awareness days. Putting all this information into a spreadsheet or content calendar ensures you have visibility so you can post updates on your social media account. Visit your content calendar at the start of each month. This will ensure you’re never stuck for things to talk about on your timeline!
- Ask for help
If the thought of updating a social media account puts fear in you, it can be beneficial to talk to a trusted friend or colleague who’s good at using social media to give you a few tips. If you’re new to social media and aren’t sure which one would be best to promote your childcare business, talk with a digital media professional who can point you in the right direction and get you started.