Asda has announced that they will offer priority slots to 5,000 nurseries who shop online with them.
The supermarket chain has provided childcare settings with ‘Priority Passes’ – giving them access to slots up to 21 days in advance and letting them book recurring slots up until the end of the summer – as they recognise that nurseries are vital for supporting parents, including Asda colleagues.
The supermarket was able to extend their support thanks to an increase in their weekly slots which went up from 450,000 in early 2020 to 850,000 at the beginning of 2021. They also expect it to go up by another 50,000 by April.
Vice President of Online Grocery at Asda, Simon Gregg, said: “Nurseries provide a vital service to parents across the UK, including many Asda colleagues, who continue to benefit from their support under lockdown. By giving them priority access to slots it will enable them to receive regular grocery deliveries, which makes it possible for them to continue serving communities and carrying out their essential role.”
“Since the start of the pandemic we have increased delivery capacity and accelerated our online expansion to meet levels we had anticipated reaching in eight years in a matter of months, and it is because of this that we are able to extend our support for our most vulnerable customers.”
“We have supported Clinically Extremely Vulnerable customers since shielding began and throughout the winter, and I am pleased that we are able to extend our Priority Pass offer to give further peace of mind as the vaccine programme rolls out.”
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