There are many ways to boost traffic to your website but here, we look at five specific points to get you started.
1. Get Social
Social media marketing is a perfect place for sharing your setting information to a huge audience.
If you don’t already have a Facebook account for your nursery/preschool this is a great place to start. Create a Facebook ‘business page’ and look to add this to your local community group. It’s a great, FREE, way to showcase your setting. You can use this platform to advertise availability in your setting and keep parents updated with your latest news and events – just don’t forget to link to your website!
LinkedIn is a great place to showcase your setting to similar industry professionals and share content. It is also a great place to advertise jobs and network. If you have a LinkedIn account, encourage customers and colleagues to give your nursery/pre-school a recommendation, this helps to establish a credible/reliable setting and earn trust.
2. Mix It Up!
Make sure the content on your site is varied to ensure it is interesting to a variety of potential and existing parents and carers. Include videos, images, short news stories with longer sections of text, FAQs, data for fees and funding and key CTA (call to action). Having useful, interesting and important information will keep parents on your site for longer and encourage an enquiry.
3. Capturing Headlines
These are a vital part of your content. Ensure your headings are compelling to your prospective/existing parents: your content is far more likely to be read if the heading appeals.
4. Don’t Forget to Link!
You should be concentrating on not only increasing good quality backlinks to your website (from trusted, well-known related sites) but ALSO linking internally from content within the site. This not only helps with SEO but also results in better navigation/user experience for your existing/prospective parents and carers.
5. Research Your Competition
Look at your competitors’ websites – what do they have on their site that might be missing on yours? Are they on social media? What are they talking about? How are they engaging with parents in your area? Where are they listed? Find out what parents/carers and industry professionals are talking about and include this in your online content.