The word “marketing” worries many childminders. Some see it as the unknown, which only “the professionals” can do – and a service for which they would need to pay an awful lot of money for. On the other hand, many understand that marketing their childminding business and standing out from the crowd is essential – they appreciate it doesn’t need to cost an arm and a leg, and they embrace it!
We’re here to help break down the most important aspects to look at when it comes to setting up your childminding business.
Word of Mouth
Harness the Power of Word of Mouth
Thinking about how your childminder setting can benefit from the “Have you heard” effect is worthwhile; especially when you consider a study by Newstex.com found that 92% of people trust recommendations from family and friends more than advertising.
Put quite simply, harnessing the power of word of mouth is possibly the most cost effective and efficient way to increase occupancy…So, how do you make it work for you?
#1 Give people reason to talk
Give parents a reason to talk about your setting by providing excellent service, going the extra mile, being flexible, or doing things much better than your competitors. When people like what you do for them, they will be more encouraged to share their recommendation with others.
#2 Start a fire (…not literally)
Parents love sharing discounts and promotions with their friends and family! Create a buzz around a special offer like sibling discount or money off registration fees, but ensure your incentive is clear and easy to understand. Now, use lots of different avenues to put the word out – like newsletters and emails.
#3 Make it easy to share the message
Make it easy for parents to share their recommendations and comments about your setting with other parents – for instance, by social media networks like Facebook. If you already have a website, you can enhance this effect by linking it to as many social platforms as possible.
#4 Build up your audience
Having a close following of parents online will enable your efforts to be supported with their voices. The effect of having a large number of followers on sites like Twitter is especially important when you consider that 81% of people are influenced by their friends’ social media posts (Newstex.com).
#5 Make a good impression
Try your best to ensure that every interaction that people have with your nursery is a positive one, however brief. The experience of every person that steps through your door can have an effect (good or bad) on everyone else that they speak with about your setting.
Connect with parents
Building up a social media following is a great way to engage with existing and prospective parents. Social media platforms such as Facebook and Twitter can be great tools to engage with parents and build trust and reputation in your local community.
How do I use it?
Using social media as a tool to promote your childminding business can be a little confusing to begin with, but you’ll soon find out how easy it is to interact with both new and existing parents this way. Social media provides the perfect platform to help you share all the exciting day-to-day activities, useful advice and information with your parents, as well as being a great way to increase enquiries you receive too.
How can we help you?
We’ll set up your Facebook or Twitter account for you, so you can promote your setting in a professional way. We’ll help you get started using your social media account, and also make sure you’re comfortable managing it. We can set up your social media accounts so that they are in-keeping with your branding and help you get started with your first posts. We can help market your childminding setting by giving you hints and tips on how best to use social media to your
Raise your profile and stand out
- Create a professional image that engages parents, stand out from your competition and inspire confidence, loyalty and trust from parents and promote your unique selling points, benefits and strengths.
Why is it important?
Branding is important for any childcare business and sometimes gets overlooked, but is a crucial element of marketing that ensures your childcare setting looks professional, and engages parents. Branding is important because people purchase on emotion. Parents choose businesses that share their values, especially when it comes to their children. It’s important to identify and promote your image so you can connect with your customers and prospective customers at a glance. Consistency is king when it comes to your branding.
How can we help you?
We can help with We can design a professional logo and a variety of marketing materials for your setting including designing your website and social media accounts so that they are in-keeping with your branding.
A logo is an important part of your company’s brand, and makes a significant impact on prospective parents’ perception. In fact, a logo is one of the most important branding investments a business can make. A logo can be described as the face of a company.
Make sure your website stands out and attract parents
Whether you are looking to start up your own childminding business or are established already, an online presence connects you with potential parents in your local area, and helps you to fill any empty spaces to maximise your occupancy.
Why is it important?
Your childminding business will look professional, gain credibility and trust. It will also save you lots of time, as it is always accessible it will enable you to keep your parents informed and continue to generate enquiries while you sleep! Think of it like this – a nursery website is like having your very own marketing team working on promoting your setting 24 hours a day, 7 days a week, 365 days a year
How can we help?
Let us help you take the pressure of with our Childminding Websites. Our one-page websites can be viewed on multiple devices including tablets & mobile. All of our sites are:
- Fully responsive, meaning they work perfectly on mobile, tablet or desktop.
- SEO optimised to make sure you are found when parents search for you.
- Each site is GDPR complaint and includes an SSL certificate, showing parents that your site is secure.
Hosting packages start from £12.99 a month and include a full website support service.
The single best way to attract new visitors
It can increase your online visibility when parents look for childcare providers using search engines like google.The result? Increased occupancy levels without spending a penny! We recommend you blog at least 200-300 words, 2 or 3 times every week to really maximise your results.
How else can it help my childminding business?
An added benefit of having a blog is that you can show that you are in touch with the latest events and changes in the law in your industry; by sharing new articles or links about important issues in childcare. This will make you seem more professional to any potential parents who visit your site It will also help strengthen the connection you have to both existing parents, because you can use your blog to keep them up to date with upcoming events happening at your setting.
I’m interested…how do I create one?
All of our websites come with a beautifully polished flexible and customisable blog as standard.