Online and Marketing
Five ‘Sure Fire’ Ways To Increase Traffic To Your Site
There are many ways to boost traffic to your website but here, we look at five specific points to get you started. 1. Get Social Social media marketing is a perfect place for sharing your setting information to a huge audience. If you don’t...
National blog posting month
November is National Blog Posting Month – and to celebrate this, we are giving you our top tips on how having a blog can boost your ranking on search engines and ultimately increase your occupancy levels!What is a blog? A blog is an online page,...
7 ways to market your new nursery on a small budget
Once you have committed to the idea of opening a day nursery, marketing your setting to parents in the early stages will become a crucial part of making sure your childcare business is a success. If money is an issue and you only have a very...
5 must-do tips to improve your childcare website
Having a website in today’s technological age is a necessity for driving new parents through your doors. But it’s not just enough to have a website – this won’t double your occupancy rate overnight! If your website takes a long time to load, is...
Get your childcare business social media ready for 2018
As the year draws to a close, now’s the time to give your social media accounts an overhaul to ensure they make the right impression on parents for the year ahead. Follow our top tips to make sure your business is social media ready for 2018....
Why fresh content can help your website rank higher on Google
Every update you make to your website affects the way search engines interact with and rank your site. Frequent updates with fresh, original content will help your site rank much higher on Google and keep visitors coming back. Conversely, a...
10 sure-fire ways to increase enquiries from your website
“Just Google it” is a phrase we hear time and time again when looking for information or the answer to a question. Needless to say, having a childcare website is a necessity to reach out to parents searching online. Only now, it’s not just...
What is SEO and why do we need it?
In this article we will look at answering what is SEO and how it works, along with why SEO is important for business. Search Engine Optimisation (SEO) at its core is about supporting and strengthening what your business offers, your message,...
Why Facebook is the perfect tool to increase your occupancy
In terms of its reach, there’s no doubt that Facebook is one of the social media giants – with over 1.94 billion monthly active users worldwide. Not only is it widely used for personal interactions, but there are over 50 million local businesses...
4 surprising reasons you should enter awards
The NDNA Awards ceremony took place last month and we’re delighted that our very own guest blogger and spokesperson for Champagne Nurseries on Lemonade Funding, Jo Morris, took home the award for outstanding contribution to the sector. Along a...
5 simple checks to make sure your branding is on track
Your brand is the image of your service that your customers connect with, by recognising your business’ name, logo and slogan. The more successfully your brand is marketed, the more it becomes recognised by the people you’re trying to reach....
Want more showround enquiries from your website? Follow these tips
Building a great childcare website which looks vibrant, professional and inviting to parents is one thing. But there’s no point in having a wonderful-looking site if it doesn’t help you generate enquiries from parents and fill places. It would...
Free and effective marketing solutions for your nursery
Getting word of your business ‘out there’ can be tricky, especially if you’re just starting out or opening a new setting. The following ideas can help you to advertise your nursery in ways that we have found particularly effective and…they’re...
6 ways content marketing can help promote your nursery
Content marketing means creating and sharing valuable content with the people you’re trying to reach as customers. Even if you’re a small business, this kind of marketing helps drive traffic to your website and will help you compete with much...
5 tips to ensure your Facebook page is SEO optimised
SEO (Search Engine Optimisation) is the simple activity of ensuring a website or business page can be found in search engines like Google. It’s important that every element of your online presence is SEO optimised to ensure customers can easily...
Sharpen your social media skills
Social media is fast becoming an essential part of running a successful business and your brand (big or small) needs to ensure that it has a prominent and positive presence online. To achieve this, you’ll need to create a page for your business...
7 things you should look for in a top nursery website designer
If you’re thinking about getting a new nursery website or having a fresh redesign, what should you be looking for in the website design company you choose for the job? We’ve put together 7 important points that you need to check before you say...
5 essential things to include on your childcare website
There are a number of benefits to having a professional website for your setting, from attracting new parents to keeping current parents informed of your activities. It’s also vital in this digital age to have web presence to boost your...
How can you harness the power of video to market your nursery?
According to a survey by Hubspot of over 1000 global internet users, people have drastically increased their content consumption on social media in the last 2 years. The three most popular networks have all seen significant rises – Facebook...
Do you need a Facebook page or Facebook group for your nursery?
Facebook offers childcare settings a cheap and efficient way to market their services. Why is it so effective? Because its outreach is huge – with more than 31 million people (over 60%) in the UK being active users. In fact, this social media...
How do you build an audience on Facebook?
Facebook is one of the heavyweights of the social media world, with more than 1.79 billion active accounts globally. This makes it more widely used than Twitter, Instagram, Snapchat or LinkedIn. Its popularity also makes it the perfect marketing...
What can Ofcom teach you about boosting your occupancy levels?
Statistics published by Ofcom have revealed that Britons are spending an average of 21.6 hours online each week. In their recently published Adults’ Media Use and Attitudes Report, the media watchdog highlighted the trends in how people are...
6 steps to help you engage with parents via social media
As we delve deeper into the digital age, the focus on social media has become more and more apparent with 60% of the UK being active users of Facebook. In order to keep up with your audience, it’s essential that your business engages with them...
Is your childcare website promoting your nursery as well as it could?
Your childcare website is a key tool for attracting prospective parents and future business, so it’s important to ensure you’re using the right tools online in order to promote your setting and its fantastic achievements. Even if you’re pleased...
7 ways to build a successful brand for your small business
Branding is a way of defining your business to yourself, your employees, your customers and your audience. Your branding embodies your core values and helps to set you apart from your competitors. Branding also allows customers to connect...
How easy is it for parents to find out about your nursery online?
Ensuring that prospective parents can effortlessly locate your nursery online is essential. With internet usage growing all the time, you want to ensure that your business can be both found online and contacted without a hitch. Although you...
6 essential reasons why your childcare business needs a blog
A blog is an online page, usually connected to your website, which you regularly update with news, advice or information about childcare or about your setting. Blogs allow you to share knowledge and generate interest in a certain topic, which...
6 tips to ensure your nursery website is tailored to parents
Making sure that your nursery website suits the needs of your target audience is one of the most important aspects to consider when designing the format of your pages. Everything from the quality of your images to the tone of voice you use in...
What’s the secret to making your nursery stand out to parents?
Are you looking for that extra ingredient or specialism which will set you apart from other local childcare settings? Very often, businesses focus on price to gain a competitive advantage over their rivals. Whilst price is important, it may...
How to write captivating blogs for your childcare website
Regularly updating your nursery blog is a great way to boost your childcare website so that it appears higher on search engine results pages. This will make it easier for parents searching online for a local childcare provider to find your site....