Online and Marketing
How can videos benefit your childcare website?
Multimedia content has seen a huge rise in popularity over the past few years. Nowadays, you’ll find that most websites have different forms of media incorporated into them, from audio or animations to videos and slideshows. It’s everywhere!...
How to help your childcare website climb to the top of Google
Appearing high up on the results pages of Google or on other leading search engines can have a considerable impact on your business. Google is the world’s most popular search engine, so it’s important to aim to be at the top, or at least on the...
The importance of having high quality images on your website
High quality images are eye-catching to parents; they look smart and keep people engaged whilst visiting your site. Websites with clear images also attract 94% more visitors than those without. Therefore, having high quality images on your...
Is your website parent-focused?
Having a website can attract a large number of different visitors, so it’s important to make sure it’s as engaging as possible to a wide audience. However, it’s equally important to know your main target users and whether they’re getting the...
6 easy ways to promote your business brand
Brand awareness is the extent to which your consumers, i.e. parents, are familiar with your brand and associate it with your childcare services. In order to promote your brand successfully you need to ensure that you have a distinguishable logo...
Ideas to get you posting on your nursery blog today!
You may be thinking about starting your own blog for your nursery website, or already have one but are simply stuck for inspiration on what to write about – well, look no further! We have some brilliant ideas that can help you to produce...
Can using website links help you generate more enquiries?
Having an online presence is a great way to give parents information about your provision. But did you know that you can harness the power of links and use a link-building strategy to help you increase the number of parents visiting your site...
7 reasons your business needs a prospectus
A prospectus is a key marketing tool that can captivate the attention of potential parents from the moment they lay eyes on it. It plays an important role in communicating your business’ values and aims, as well as showcasing the best aspects of...
Does your website showcase your professionalism?
Having a childcare website is a brilliant way to represent your business in a positive light. It can be the first encounter a parent has with your business, so it’s important you come across in a professional manner. You want to make a great...
Why is website content so important?
Your content is the text which forms the body of your website. First impressions will be determined by the design itself; however it is the quality of your content that will keep people interested. Your content allows you to showcase what it is...
The importance of having a website for your childcare business
We spoke to Parenta’s Digital Team Leader, Sam Davey, to get her advice on how important it is for childcare settings to have their own website. Sam has worked closely with our customers over the past 4 years to help them successfully build...
Which social media platform is best for my business?
With so many different options, it’s difficult to know where to start when it comes to social media for your business! Before you narrow down your search, you should already have a good idea of where current (and potential) parents go to find...
Do you know the true cost of not having a childcare website?
According to the 2015 NDNA national survey of nurseries in England, the average occupancy rate was 73%. The same survey stated that, when asked, only 59% of nurseries expected to make a profit. If you fall into the category of the 41% of...
How to promote British values at your setting
The fundamental British values of democracy, rule of law, individual liberty, mutual respect and tolerance for those with different faiths and beliefs are already implicitly embedded in the Early Years Foundation Stage. However, since November...
Your nursery is better than others – you just don’t know it yet!
The key to winning against competing settings is being different. In a world with so many businesses offering similar services, this can seem difficult. But, with a little thought, you can make your nursery, pre-school or childminding business...
What Ofcom can teach you about generating showround enquiries from your website
Ofcom, the independent regulator for communications, runs an annual survey to track the marketing and technology habits of people in Britain. To save you reading their report from page to page, here’s what we think are the most interesting...
Can a website help you pass your Ofsted inspection?
Well, in theory, yes it can. Let’s say you have a professionally built, fantastic looking nursery website like outstanding provider Little Holcombe and Tower View Nursery. As soon as you click on the page, you see a slideshow of high quality...
Is your nursery website accessible to on-the-go parents?
According to a report published by the Office for National Statistics, over three quarters of adults in Great Britain used the internet every day (76%) in 2014, with almost 7 out of every 10 adults using a mobile phone, portable computer or...
Embracing the Digital Age
Earlier this year, Barclay’s bank launched its new TV campaign to introduce children to basic programming skills. One of the adverts features a child, Pacha, learning computer coding to make an onscreen dinosaur do the moonwalk. The campaign is...
6 ways you can make more money from your nursery website
In 2014, 38 million adults (76%) in Great Britain accessed the Internet every day. You can be sure that if parents are looking for a childcare provider, having your own nursery website is the single most effective way of making your presence...
7 ways to market your new nursery on a small budget
Once you have committed to the idea of opening a day nursery, marketing your setting to parents in the early stages will become a crucial part of making sure your childcare business is a success. If money is an issue and you only have a very...
Change 1 thing today to make your setting sustainable!
There’s no doubt that the internet is becoming increasingly important to the way we socialise, work, and purchase services. Today, 96% of households with children have access to the internet. This means that to make your setting presence known,...
6 tips to help you realise your dream of expanding your nursery
Are you planning on making 2015 your year for increasing the size of your childcare business? If so, you’re not alone! According to a report published by the NDNA, 1 in 3 nurseries surveyed last year said they had plans to expand in the coming...
How to prevent emails to parents being blocked
We know how important it is for messages from your setting to reach parents’ inboxes. With this in mind, we have put together a few points to help make sure that your emails are not accidentally blocked by parents’ email accounts. You may not...
7 essential steps to convert web enquiries to nursery showrounds
According to a report published by DfE, 46% of parents looking for childcare said they had used word of mouth to find a formal provider. Whilst the brilliant service you provide will keep these recommendations coming, having an online presence...
8 reasons why your website is letting you down
With online presence becoming increasingly vital to any business, it is now crucial to not only have a website, but have a website that is well designed, professional looking, and engages with the people visiting it. If your childcare website...
How can a website help my childcare business?
Many childcare providers overlook the opportunities that having a website can bring to their business. From keeping in touch with parents, to saving your staff time during the day, and increasing occupancy; there are many reasons why you should...
10.5 social media mistakes and how to avoid them
Using social media like Facebook, Twitter and LinkedIn can help transform the way you communicate to followers about what's happening in your childcare setting. Doing it right can help increase occupancy, as well as giving parents another way...
5 ways to deal with negative online comments
A negative comment from a parent about your setting has the potential to do serious damage to your reputation, especially if their opinion is aired on a public forum or social media site. However, if dealt with correctly - you can use this as an...
How a nursery rhyme can give you a more secure password
5 steps to making the locks on your computer as hard to break as the locks on your door. As more of our lives move online, the more private information we have exposed to hackers. As with any form of crime, you are never completely safe, but the...
